THE OFFICIAL
Updated February 2024
We are SEU. While we all have different functions within the university, we are all part of one SEU! Showing the spirit of our Christ-centered, student-focused community means showing who we are by speaking with one voice.
This site will give you tools to help ensure the strength of our brand.
An inconsistent brand experience is detrimental to our audiences’ trust.
A consistent brand is unmistakable.
Our commitment to a consistent brand means that someone knows they’re reading, seeing, hearing, feeling, or experiencing SEU. Every time someone sees the SEU brand — logos, colors, font system, messaging — it should evoke an emotion, a feeling, or a memory. They should instantly remember something unique to them, who we are as a university, and how we make them feel.
A consistent brand helps us achieve our collective goals, create efficiencies, serve our stakeholders, and fulfill our unique purpose. Our brand sets us apart.
Our brand is everything we do, say, create, provide, and offer to our audience.
It’s how we make people feel when they hear or see our name, and it’s how we do it. If someone is able to instantly remember who we are as a university after experiencing our brand, then we have provided a consistent experience that builds confidence in us among our audiences.
It isn’t just what we see or read — it’s how we fulfill our promise of helping each person to discover and develop their Divine Design.
Simply put, our brand is what we’re known for.
Visual
The primary visual components of our brand include logos, colors, typography/fonts, and design styles (such as graphics, iconography, videography, and photography).
Written & Verbal
The primary written & verbal components of our brand include tone/voice, grammar, and brand messaging. Examples include positioning statements, brand promise statements, key messages, and marketing content.
Intangible
The primary intangible — yet just as critical — components of our brand include culture, vision, position, expression, promise, competencies, and personality. These intangibles are essential to cultivating personal and spiritual growth, honing problem-solving skills, and nurturing meaningful relationships — all of which honor our steadfast commitment to Christ.
That’s why throughout this site, you may see a few notations that additional information is coming soon. This does not mean that the information is incomplete. Rather, it means that particular element is evolving and will be updated as soon as it’s available. Keep an eye on Inside SEU emails for regular updates on brand guide additions.
