brand assets
BRAND ASSETS
The use of fonts in marketing follow set guidelines, not only for consistency but also for cost efficiency. Font licenses are purchased for specific purposes, while free fonts are indicated for general use.
Font choice, along with visual and written content, is an important component in successfully communicating our brand.
The use of fonts in marketing also follow set guidelines, not only for consistency but also for cost efficiency. Font licenses are purchased for specific purposes only, while free fonts are indicated for general use.
When using an SEU digital template, creating something that represents the university, or working with a third party system, you can download the following free Google fonts. Note the proper usage of each font type.
SEU Creative’s printed and digital marketing pieces utilize fonts that are purchased and used under license. These primary preferred fonts are Gotham & Chronicle. This means that we obtain the necessary permissions and licenses to use these typefaces in our marketing materials.
Licensed fonts are not for general use. Contact SEU Creative at seumarketing@seu.edu to discuss whether purchasing a font is an option for your needs.
These fonts are specific to SEU and should not be used in place of Fire Athletics fonts (below).
Printed and digital marketing pieces for Fire Athletics utilize fonts that are purchased and used under license. These primary preferred fonts are Forza, Dobra Slab, and Helvetica Neue Condensed. This means that Athletics obtains the necessary permissions and licenses to use these typefaces.
Licensed fonts are not for general use. These fonts are specific to Fire Athletics and should not be used in place of SEU’s preferred fonts (above).
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Heading: Montserrat
Subheads: Playfair Display
Highlights/Body Copy: Playfair
These are free Google fonts for anyone’s use.
Heading: Rustica
Subheads/Body Copy: Kepler
These are purchased Adobe fonts used under license.
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SEU’s core font palette for print consists of two font families: Gotham and Chronicle. The proper use of these typefaces will reinforce our brand in print application.
Gotham can be used for display type, headings, and callouts.
Chronicle Display in varying weights can also be used for display type, headings, quotes, and callouts.
Chronicle Text is used for body copy. Typical format is 9 point type over 15 leading (the spacing between lines of text).
Heading: Gotham
Subheads: Chronicle Display
Copy: Chronicle Text
