BRAND ASSETS
To promote unity, clarity, and consistency of our visual identity, our logo systems have been designed to leverage the equity of our brand. SEU is the primary branded entity in every communication. Colleges, departments, branches, and sub-brands are identified within the brand context.
Note: Some logos have been discontinued. Please refer to the logos on this page for all current logos and acceptable use standards. Contact SEU Creative at seumarketing@seu.edu with any questions.
Note: JPG files have purposely not been included in these download folders, as they can cause formatting issues such as white boxes on solid backgrounds.
The correct, updated SEU logo includes small modifications to the flame and the U, so all prior versions of this logo should be discarded.
Use this logo in every instance possible to help build equity and recognition in our brand.
Don’t use the old version. This file includes small modifications to the Flame and the U, so all prior versions of this logo should be discarded.
The use of our University Seal is restricted to use by the Office of the President and ceremonial use cases (such as graduation and diplomas).
Don’t use the seal in place of the primary logo or as a decorative design element.
To ensure legibility, always keep
a minimum clear space around all
logos. This space ensures that nothing
conflicts with, overcrowds, or lessens
the impact of the mark.
In this example, the minimum clear
space is based on the width and height
of an element within the logo, such as
the letter “S” in the Primary Logo.
The color variations included are the only available options. Please do not use our logo in any other color combinations! Use the logos in full color whenever possible. Logos on red backgrounds should only be used in all-white.
Please Remember:
Logo Color Variations
Logos should always be resized proportionally and never cropped, modified, stretched or distorted in any way.
Use the Fire Athletics primary logo in every instance possible for anything involving Athletics.
Don’t use it in place of the SEU primary logo and vice-versa.
Use the Team Icon only for specific scenarios, such as social media profile images, uniforms, and selected merchandise.
Avoid using the Team Icon by itself in advertisements, marketing, and promotional materials.
To ensure legibility, always keep a minimum clear space around the logo. This space ensures that nothing
conflicts with, overcrowds, or lessens the impact of the mark. In this example, the minimum clear space is based on the width and height of an element within the logo, such as the letter “e” in the Primary Logo.The color variations included are the only available options. Please do not use our logo in any other color combinations. Use the logos in full color whenever possible. Logos on red backgrounds should only be used in all-white.
Please Remember:
Logo Color Variations
Logos should always be resized proportionally and never cropped, modified, stretched or distorted in any way.
These logos distinguish a specific branch of the university (e.g. Colleges, Schools, and Centers). These logos should only be used externally if the SEU primary logo is also used on the piece (not in place of it).
To ensure legibility, always keep a minimum clean space around the logo. This space ensures that nothing conflicts with, overcrowds, or lessens the impact of the mark.
Logos should always be resized proportionally and never cropped, modified, stretched or distorted in any way.
To further strengthen our brand, individual departments should use the primary SEU logo on any communications, and follow all best practices listed above. Please do not create a unique logo for your department.
Note: If your department has an email address/Google profile, please use the primary SEU logo in full color on a white background.
The SEU Network logo is intended to show the partnership between our University and other institutions. It is not to be used as a representation of the university.
e.g. <Church Name> College
Continue using current college branding, but add the use of the SEU Network logo as a footer element to symbolize the educational partnership with SEU. Examples include placing the logo in the college’s website footer or on the back of print pieces.
e.g. SEU at <church name>
Please contact Kennedi English at kmenglish@seu.edu for branding guidelines for your site.
To ensure legibility, always keep a minimum clean space around the logo. This space ensures that nothing conflicts with, overcrowds, or lessens the impact of the mark.
This logo should be used in its full color options whenever possible. When this is not possible, use only full black or full white options.
Logos should always be resized proportionally and never cropped, modified, stretched or distorted in any way.
Both programs are based on the Lakeland main campus. While these programs are affiliated with SEU, they are their own entities and therefore have a distinctive brand identity.
Pathways School of Excellence is a middle school and high school program for students with special needs.
SEU Link is a post-secondary education program for young adult students with mild intellectual disabilities.
To ensure legibility, always keep a minimum clean space around the logo. This space ensures that nothing conflicts with, overcrowds, or lessens the impact of the mark.
These logos should only be used in the colors shown above.
Logos should always be resized proportionally and never cropped, modified, stretched or distorted in any way.
All student clubs and organizations are prohibited from using the logos or branding of SEU or Fire Athletics.
For clubs and organizations that exist only at SEU and are not chapters of an outside organization, you may use:
If your club is part of a larger governing body with a chapter at SEU (such as Enactus), you may use:
To ensure legibility, always keep a minimum clean space around the logo. This space ensures that nothing conflicts with, overcrowds, or lessens the impact of the mark.
Logos should always be resized proportionally and never cropped, modified, stretched or distorted in any way.
Note: Some logos have been discontinued. Please refer to the logos on this page for all current logos and acceptable use standards. Contact SEU Creative at seumarketing@seu.edu with any questions.
