Protecting the SEU brand is a team effort for our entire university community! In addition to following the guidelines and best practices on this site, here are just a few ways that you can be an important part of the future of the SEU brand.
Identify Current Usage
Shifting to on-brand usage as soon as reasonably possible will go a long way in helping build consistency. And, it’s a great team-building exercise!
Click here to access the updated logos and click here to access the SEU Editorial Guide.
Submit Marketing Requests
Submitting a request to SEU Creative when a marketing-related item is needed (such as a web page, brochure, social media post, or digital graphic) ensures that these items adhere to the brand guide. Click here to submit a request.
Work with Approved Vendors
In addition to established relationships and ease of billing, SEU-approved vendors have a detailed version of our brand guide, ensuring consistency in print, promotional items, shirts, etc. Find the list of approved vendors here.
Don’t “Go Rogue!”
Brand development and maintenance is all about planning and being dedicated to the goal of one clear, cohesive experience. If you know that you’ll need marketing-related items as part of a project, your departmental goals, or an event, please involve SEU Creative as far ahead of time as possible.
Connect with SEU Creative
SEU Creative is here to collaborate with you as we work together to build and enhance the SEU brand. Contact us here.
If the answer you need is not answered on this website, or if you have a topic that you’d like to discuss, contact SEU Creative at seumarketing@seu.edu or submit the marketing request form titled Strategy Discussion.
For items that cannot be ordered through SEU Creative, here is the list of approved vendors that SEU uses. These vendors are aware of SEUs brand guidelines and will send through SEU creative for final approval.
Lead Dogs (Merchandise)
Madden (Merchandise)
MailPro (Paper Printing)
Radiant (Signs, Banners, Paper, etc.)
Note: To create a more seamless look, logoed SEU merchandise and apparel should not use the registered mark (circle R symbol). The registered mark will appear too small to be visible.
All brands evolve over time. In fact, this evolution is what keeps us relevant to our audiences and shows the heart of our university community.
One of the biggest ways you can contribute to this growth and evolution is by ensuring that you are following the proper processes for applying our brand and the use of our brand assets. This will streamline collaboration with your department and promote brand unity.
Many elements of SEU’s branding, including logos and some phrases (such as Discover Your Divine Design) are trademarked and cannot be modified. Some also require permission before use in external communications.
Additional information is coming soon; contact SEU Creative at seumarketing@seu.edu with any questions.
